Privacy Policy

Who we are

Oove Studio is operated as a sole proprietorship based in Quebec, Canada. We are the party responsible for the personal information you share with us. The person responsible for the protection of personal information is the owner of Oove Studio, reachable at privacy@oovestudio.com. For any privacy question or request, use that address.

What we collect

We only collect what we need to prepare and deliver your analysis.

Contact details

Your first name and email address, so we can identify your order and send you your analysis. We save them when you go from the signup page to checkout, so if you stop before paying, we can email you about the order you started.

Your intake responses

The information you choose to share about your hair, scalp, current routine, lifestyle, environment, and goals. You decide how much to tell us.

Photos

The hair photos you upload, an optional scalp photo, and the head photos used for the haircut analysis (front, both sides, and hairline; the back is optional). You can also add optional reference images to show us a style you like. If we need a photo you did not send, we ask you for it, and you can send it while we are still making your analysis. It is kept and deleted the same way as the rest. These photos are the core of the analysis.

On-device measurements

As part of the haircut analysis, face measurements are calculated from your front photo inside your own browser, on your device. Only numbers are sent to us: the ratios and proportions, and where eight points sit on your photo (the top and bottom of your face, and both ends of your forehead, cheekbones and jaw), so we can draw the measuring lines on your photo in your manual. No face scan or biometric template is transmitted or stored. We use these numbers only to choose and explain your cut. We never use them to recognise you, and we never turn them into a score or rating of your face.

Sometimes your device can't take these measurements. Your front photo might not show your whole face, or you might send us a new photo later. In that case, we only measure your face on our side if you say yes first. We will ask you by email. We use the same tool that would have run on your device, and we keep only the numbers, the same as above. If you say no, we read your face shape from your photos by eye instead.

Payment information

Payments are handled by our payment processors. We do not receive or store your full card number. We may receive confirmation that a payment succeeded and a reference to it.

Basic technical data and local storage

Your browser sends standard technical information (such as device and browser type) when it loads our site. Our pages also load fonts from Google Fonts, so Google receives the standard technical request data (such as your IP address) when a page loads. We also store a few small, non-tracking values on your device to remember your theme choice and your progress through the form. These are not advertising or cross-site tracking cookies. Our host also counts page views for us without cookies, described under Cookies and tracking below.

Why we use your information

• To create and deliver your personalized analysis.
• To communicate with you about your order and answer your questions.
• To process your payment and prevent fraud or abuse.
• If you start an order and stop before paying: to email you about that order. You can tell us to stop and we will.
• If, and only if, you opt in: to create an account for you or send you our newsletter.
• To find and fix gaps in our own method. If your analysis shows we are missing something, an ingredient we could not judge or a problem we had no good answer for, we write down what was missing and fix it for everyone who comes after you.

That last one is worth being precise about, because it is the only place your analysis feeds back into anything. What we keep is a note about the method, not about you: no photos, no name, no email, and no copy of your answers. A note may quote your order number so we can trace which run raised it, and the note outlives the answers it came from.

We do not use your information for any other purpose without asking you first.

Your consent

You consent to this policy when you submit your intake. Because photos are sensitive, we explain how they are used at the point where you upload them, and you confirm your consent there. You can withdraw your consent at any time by emailing us, though we may be unable to deliver an analysis without the information it depends on.

How we handle your photos

While we have them, photos are held in private storage that is not publicly accessible and is viewable only by us to complete your analysis.

Your manual is kept, with the photos printed in it, so we can send it to you again if you ever lose your copy. Your front photo is printed in it with the measuring lines drawn on it, so you can see what your cut is based on. If you want the manual gone too, email us or delete your account, and it goes the same day.

How AI is involved

AI is involved at three points. First, when you upload your hair photo during the intake, an AI image model run by our provider Anthropic may read it to identify your hair pattern, so the rest of the form can adapt to you. Second, when we build your analysis, our analyst works with AI assistance from the same provider (Anthropic's Claude), which may process your photos and intake responses to help the analyst prepare it. In both cases, your photos and responses are not used to train Anthropic's models. A human analyst directs the work and reviews every analysis before it is sent.

Third, your manual shows your new cut as a drawing: a cartoon character, with no face, wearing the cut. We make it with Higgsfield, an AI image tool. Higgsfield never gets your photos, your name or your email. It gets only a few words we write: your skin tone, the general shape of your face, your hair colour and pattern, and the cut. Higgsfield's own terms let it keep what it is sent, and that is why we send it only those words. The drawing is printed in your manual and kept and deleted with it.

How long we keep your information

We delete your photos and your intake answers within 30 days after your analysis is delivered, and sooner if you ask. The face measurements described above are deleted at the same time.

If your order includes the 30-Day Check-In, we keep them until your check-in is finished, and then the same 30-day clock starts. What you write in your check-in is deleted at the same time as the photos. We have to. Your check-in works by putting your new photos next to your first ones, so your first ones have to still be here. If you never send your check-in photos, we keep them for six months from the day we invite you. After that we delete them and the check-in closes.

When we delete the photos from a finished order, we email them to you first, so you keep your own copy. You end up with your before photos even though we no longer have them.

While we are building your analysis, a copy of your answers and photos also sits on the analyst's own computer, so the work can be done without keeping everything online. That copy is deleted on the same schedule.

If you type your name and email on the signup page and do not pay, we keep them for six months from the last time you did, and then we delete them. Email us if you want them gone sooner.

We keep your name, your email and the record of what you ordered for longer. We need those for our business and tax records, and so we can recognise you if you come back or ask us about an old order. Anything you write in a review also stays until you remove it.

At the end of your intake we ask if we can feature your hair in an Oove video. It is optional, and saying no changes nothing about your manual. If you say yes, your face is always hidden, and we keep your photos for up to 6 months after your manual arrives so we can make it. Then we delete them the normal way. You can change your mind any time by emailing us.

We also ask if we can keep your answers to learn what works. It is optional too, and saying no changes nothing about your manual. If you say yes, then before we delete your intake we save a copy of the choices you tapped, and later your check-in answers, under a random number instead of your name. That copy never has your name, your email, your photos or anything you typed in the intake. We use it only to learn which advice works for which hair, and we never sell it or use it to train AI models. If you want it gone, delete your account or email us, and it goes too.

One thing sits outside the 30-day clock on purpose. If you tick the box asking to be featured in an Oove video and send before-and-after photos with your review, those photos are kept for that video, which may be made months later. They live in separate storage from your intake photos and are never swept by the 30-day deletion. You see the video before it goes out, you can say no at any point, and asking us to delete them removes them straight away.

The same goes for a before and after on our site. If we ask on your feedback page and you tick yes, we keep the after photo you send and one of your first photos for it, in that same separate storage, until you ask us to take them down. You choose whether your face is hidden. To hide it we crop it out or blur it, and that is the only change we make: we never edit, filter or brighten your hair. You see it before it goes up, and you can say no at any point.

You can have all of it deleted whenever you want. Delete your account, or email us, and it goes, including anything you wrote in a check-in or a review and any photos you sent with them. If you opt in to emails, we keep what the newsletter needs until you unsubscribe.

Who we share it with

We do not sell your personal information. We share it only with the service providers that make Oove work, and only so they can perform their function:

• Supabase: stores our database and your photos.
• Vercel: hosts our website and counts page views for us, without cookies.
• Stripe and PayPal: process payments.
• Resend: sends your analysis and any order or account emails.
• Anthropic: performs the automated hair-pattern reading described above.
• Higgsfield: makes the drawing of your new cut from a few words, never from your photos (described above).
• Beehiiv: hosts our newsletter list, only if you opt in to emails.

Each provider is bound to handle your information only on our instructions. We may also disclose information if the law requires it.

Where your information is stored

Our providers store and process data on servers located in the United States. This means your information may be transferred to, stored, and processed outside Quebec and Canada. By using Oove, you understand and agree to this transfer. We choose providers that offer a level of protection appropriate for this information.

Your rights

You have the right to:

• Access the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Ask us to delete your information.
• Withdraw your consent to our use of your information.

These rights reflect Quebec's Law 25 and Canada's PIPEDA, and we extend the same choices to customers elsewhere, including those covered by the Philippines Data Privacy Act. To exercise any of them, email privacy@oovestudio.com and we will respond within the timeframe the law requires.

How we protect your information

We use reasonable safeguards, including private (non-public) photo storage and access controls, to protect your information. No method of transmission or storage is ever completely secure, so we cannot promise absolute security, but we take it seriously.

If there is a data breach

If a breach of security involving your personal information creates a risk of serious harm, we will notify the affected people and the relevant authority as required by law, and we will take reasonable steps to reduce the risk.

Children

Oove is not intended for anyone under 18. We do not knowingly collect information from people under 18. If you believe a minor has submitted information to us, contact us and we will delete it.

Cookies and tracking

We use the small, non-tracking values on your device described above to remember your theme choice and your progress through the form.

We also run Vercel Web Analytics, which counts page views so we can see which pages people actually use. It sets no cookies. It does not store your IP address, and it stands in for a visit with a one-way code that resets every day, so it cannot follow you from one day to the next or onto any other website.

We run no advertising cookies and no ad pixels. If that changes, we will update this policy and, where required, ask for your consent.

Changes to this policy

We may update this policy from time to time. The date at the top shows the most recent version. If we make a material change, we will make that clear.

Contact us

For any privacy question or request, email privacy@oovestudio.com.